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Image Via Target
Image Via Target

Where, How and Why to Shop Peter Pilotto at Target This Sunday

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Image Via Target

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It was damn right time that Target launched another designer collab, now that we've had time to recover from the Lim-steria that transpired in September. This time the mega retailer decided to go with Peter Pilotto, a brand that, while well-known in the fashion world, may leave the average gal about town saying "Peter who?" But not to worry folks. Between Racked National's preview of the collection and our tips on how to conquer its Sunday release, you'll be able to tell your friends who Peter Pilotto is, why they should care and when they should meet you to get in line. But first...

Who is Peter Pilotto?
The first thing you need to know is that Peter Pilotto is not run by a single person, but by two people: Peter Pilotto and his partner-and-crime, Christopher De Vos. Peter has a background in graphic design while Christopher studied architecture before switching to fashion, which perfectly explains why their pieces are so architecturally sound and robust with patterns.

Who wears Peter Pilotto?
The brand is a red carpet regular, having been worn by the likes of Sandra Bullock, Jennifer Lawrence, Miranda Kerr, Emma Watson, Kerry Washington and even Michelle Obama.

What should you expect?
Our city is not for the dully dressed, and the blast of patterns emanating from Peter Pilotto's pieces just scream "MIAMI." Expect dresses in sharp yet ladylike silhouettes, layers upon layers of kaleidoscopic floral patterns and swimwear so nice you'll be tempted to wear the tops as crops. Every piece is fun, flirty and energetic and it's feminine without being too serious. The patterns all seem to flow together without being overwhelming and garments transition easily from day to night, and work to play.

Which Targets are Carrying it?
All Targets in Miami Dade county are carrying Peter Pilotto pieces, albeit in different quantities. When asked what they expected the crowd would be like on the release date, the answer from managers across the board was one of uncertainty as the brand isn't as known as others. Try to go in with an idea of which piece you want and consider that not every Target will carry the entire collection. Click through the map to find out what to expect on Sunday at each Target in the 305.

Note: We'll be updating this page as the sale goes on. Stay tuned!

· It's Here! The Full Peter Pilotto Lookbook for Target is Here! [Racked National]
· What to Know About (and How to Shop) Peter Pilotto for Target [Racked National]
· A Complete Guide to Crushing Peter Pilotto X Target [Racked National]
· Peter Pilotto for Target [Official Site]


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1. Target Aventura

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21265 Biscayne Blvd
Aventura, FL 33180
(305) 933-4616
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This Target has received a few inquiries about the collection and usually has a small line outside before the store opens. The maximum number of items you are allowed to purchase is still unconfirmed.

2. Target North Miami Beach

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(305) 944-5341
Lines have formed as early as 5am for other collections, namely Phillip Lim, however it is uncertain how big of a crowd this collection will draw in.

3. Target Midtown

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3401 N Miami Ave
Miami, FL 33127
An average-sized crowd usually starts to line up 30 minutes prior to the store's opening. Past collections have sold out in two hours, so make sure you're there before the afternoon brunch crowd strikes.

4. Target Hialeah

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1750 W 37th St
Hialeah, FL 33012
(305) 507-0014
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Hialeah doesn't see as much of a craze over collaborations as other Targets do, as they still have some Phillip Lim pieces on clearance. People did go wild over his purses though; they were gone in 30 minutes. Although the store only gets about half the collection, it's your safest bet to score some Peter Pilotti swag if you're a late riser.

5. Target Bird Road

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7795 Bird Rd
Miami, FL 33155
(305) 262-5767
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Customers at this Target have been seen lining up at least two hours before. A manager of the store predicts this will be a popular collection. There is no limit as to how many pieces you can buy.

6. Target South Miami

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8350 S Dixie Hwy
Miami, FL 33143
(305) 668-0262
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Missoni drew in a massive crowd at this Target, however it's uncertain whether this collection will attract such a swarm. The amount of people that shows up at 6am is small, however there's usually an influx of people 30 minutes before the store opens. There's a limit of two of each item per customer. This store usually receives full collections.

7. Target Cutler Bay

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20500 SW 112th Ave
Cutler Bay, FL 33189
(305) 235-0839
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This Target doesn't usually attract a huge crowd because it doesn't carry the entire collection. You'll be certain to get your hands on something, although it may not be the piece you were looking for. One item per customer is allowed.

8. Target Kendall

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15005 SW 88th St
Miami, FL 33196
(305) 386-1244
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For the Phillip Lim, guests began lining up around 6am. The store doesn't usually receive the entire collection. Depending on the line outside, the store will decide the day of the release if there is a limit on the items you can purchase.

1. Target Aventura

21265 Biscayne Blvd, Aventura, FL 33180
This Target has received a few inquiries about the collection and usually has a small line outside before the store opens. The maximum number of items you are allowed to purchase is still unconfirmed.
21265 Biscayne Blvd
Aventura, FL 33180

2. Target North Miami Beach

14075 Biscayne Blvd North Miami Beach, FL
Lines have formed as early as 5am for other collections, namely Phillip Lim, however it is uncertain how big of a crowd this collection will draw in.

3. Target Midtown

3401 N Miami Ave, Miami, FL 33127
An average-sized crowd usually starts to line up 30 minutes prior to the store's opening. Past collections have sold out in two hours, so make sure you're there before the afternoon brunch crowd strikes.
3401 N Miami Ave
Miami, FL 33127

4. Target Hialeah

1750 W 37th St, Hialeah, FL 33012
Hialeah doesn't see as much of a craze over collaborations as other Targets do, as they still have some Phillip Lim pieces on clearance. People did go wild over his purses though; they were gone in 30 minutes. Although the store only gets about half the collection, it's your safest bet to score some Peter Pilotti swag if you're a late riser.
1750 W 37th St
Hialeah, FL 33012

5. Target Bird Road

7795 Bird Rd, Miami, FL 33155
Customers at this Target have been seen lining up at least two hours before. A manager of the store predicts this will be a popular collection. There is no limit as to how many pieces you can buy.
7795 Bird Rd
Miami, FL 33155

6. Target South Miami

8350 S Dixie Hwy, Miami, FL 33143
Missoni drew in a massive crowd at this Target, however it's uncertain whether this collection will attract such a swarm. The amount of people that shows up at 6am is small, however there's usually an influx of people 30 minutes before the store opens. There's a limit of two of each item per customer. This store usually receives full collections.
8350 S Dixie Hwy
Miami, FL 33143

7. Target Cutler Bay

20500 SW 112th Ave, Cutler Bay, FL 33189
This Target doesn't usually attract a huge crowd because it doesn't carry the entire collection. You'll be certain to get your hands on something, although it may not be the piece you were looking for. One item per customer is allowed.
20500 SW 112th Ave
Cutler Bay, FL 33189

8. Target Kendall

15005 SW 88th St, Miami, FL 33196
For the Phillip Lim, guests began lining up around 6am. The store doesn't usually receive the entire collection. Depending on the line outside, the store will decide the day of the release if there is a limit on the items you can purchase.
15005 SW 88th St
Miami, FL 33196