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Joie to Open First Florida Store at Merrick Park!

Joie store in New York's Soho neighborhood
Joie store in New York's Soho neighborhood

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You've been a cult Joie fan since the brand launched 15 years ago, and have taken special care to stock up on its easy, understated, and unapologetically feminine dresses, blouses, shoes, skirts, and everything in between from small boutiques like Cavalier or big department stores like Bloomingdale's. Well, sit down for this one, lady loves: Joie will be opening its first Florida store right here in Coral Gables.

We have word that the Cali-based brand will be opening at the recently named Shops at Merrick Park some time late spring. The store joins a roster of wins for the mall, which includes Vince, a very Coral Gables-themed Lilly PulitzerSephora, and even J.Crew's first Miami men's shop. We'll be anxiously waiting until then.