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Meet Pitbull, Florida's New Tourism Ambassador


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Pitbull can no longer be called Mr. 305, but instead Mr. Florida. (Just kidding. He'll always be Mr.305. in our book).

In all seriousness, though, Pitbull was just hired by Visit Florida to be the state's tourism ambassador for the upcoming year (which is a pretty substantial upgrade from the company's last ambassador, a BMX star). He'll be representing all the glory that is Florida (Sunshine! Beaches! Senior citizens! Swamps!) at both his concerts and on social media.

A few things are already on the agenda, reports Miami New Times.

There's no word yet on how much Pitbull is being paid for the gig, but he's been enlisted to do a lot for the state. He's got a new single on tap called "Sexy Beaches," and the video will be filmed right here in Florida. The hashtag #LoveFL will appear on video screens at all his concerts. He'll be taking over the national broadcast Elvis Duran and the Morning Show for a week to promote both Florida and his New Year's Eve special which will be airing live from Miami. He'll push the state through his social media, and also make appearances and do meet-and-greets on behalf of the state.

So there you have it folks. Armando Christian Perez (a.k.a. Pitbull) is now the face of Florida. You can get back to your scheduled programming now.