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Now that Adidas is having a moment in fashion (thanks, in part, to Kanye, who likes to throw NYFW shows on a whim), we had high hopes for the new Adidas X University of Miami partnership, which became official this month. But after perusing the on campus bookstore for a new t-shirt to tailgate in, this editor and former Cane left empty handed, utterly disappointed at the lack of fresh fan gear, especially for women.
After hours of scrolling through every imaginable hashtag associated with the Hurricanes (#GoCanes! #ItsAllAboutTheU! #IDFWU!), we've managed to scope out five local brands with game day gear for men and women that meets our sartorial standards. Scroll through and get to know them, and let us know if we've missed any in the comments.
Former Broncos and Bears linebacker D.J. Williams probably never imagined himself in the business of owning a lifestyle brand, but here he is making some dope game day tees for his alma matter, the University of Miami. You can buy an entire outfit on his site, from tank tops and leggings to snapbacks and T-shirts. It's fun, bright, and there are some serious graphics, like a faceted Sebastian face and a pipe with an orange and green "U" smoking out of it. Tanks start at $25, T-shirts start at $30, and hats start at $24, although there's a sick bucket hat if you're feeling it. Hey, you gotta milk the trend while it's there, right?
InstaCanes offers tees and fitted tank tops for fans who are simple, love a good soft jersey fabric, and have a bit of a cheeky side. It was created by three friends, one being a former Hurricanes player who has since left the company. They began by creating personalized tees for the team and received so much support they decided to bring their soft jersey products to fans. We're currently have this "U Fancy Huh?" tank in our carts, however there are other options, all priced at $19.99.
Do you have an affinity for Honest Abe? Are you an 80s baby who practically grew up at the Orange Bowl and would like to tell the world? DuhNation is a new local brand that lives and breathes South Florida sports, especially the Hurricanes. Co-owners James and Gamalie Haldas release seven to eight designs per season, and each shirt retails for $32.
Gameday Threadz was made for the ultimate game day girly girl, the type who'd rather sport a crop top with blinged out "U" hands than a classic jersey. Founded by three friends who met in college, Veronica Garrote, Stephanie Pidermann, and Michelle Diverio, the brand's tees have a feminine fit and mix florals and bright graphics with classic collegiate motifs. They range from $30 to $42, and you can always match them with a floral snapback. On the off chance you're not a Canes fan (in which case we'd question why you got so far into this article), there's also really cute game day gear for Gators, Knights, and Seminoles too.
If you can spell Dwyane Wade, then you've no doubt heard about Lyfe Brand. Both he and Gabrielle Union wear its tees and accessories regularly, as do more athletes and celebs. It was founded two years ago by four Miami guys– Michael Guerrero, Bob Metelus, Alexander Tamargo and Dax Tamargo–and has since blown up, not only as a sports fan website, but also as a bonefied streetwear brand. We're not here for that today, though. Instead, we're here for this "State of Miami" T-shirt or muscle tank, inspired by the custom cleats a local tire shop owner created for players in lieu of Adidas new partnership.