clock menu more-arrow no yes

Filed under:

BeGlammed, Miami's Newest On-Demand App, Delivers Unlimited Hair and Makeup Styles to Your Doorstep

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

So you're no stranger to Miami's growing list of beauty on-demand services (GlamSquadVensetteThe Glam App, anyone?), but you can now tack on one more to the bunch: beGlammed.

Each app has its little gimmick, so what you need to know about beGlammed is this: there is virtually no hair or makeup style you can't request. That's right, whereas the other services have strict menus, beGlammed has none, meaning you can do that crazy complicated braid you fell in love with on Pinterest, or you can request that crazy ombre eyeshadow trick you saw your favorite beauty blogger do on YouTube. The emphasis here is on the stylists and what they, as professionals, can do.

"We have designated looks but also offer customized looks. We didn't want to obligate the client to book one of those pre-made looks because it makes the client think we're limited to doing just that," says Maile Pacheco, the company's founder and a former MAC and celebrity makeup artist. "Our stylists are vetted out and they're extremely experienced and talented. They can send us photos of the look they want to do and we'll pass that along to their stylist prior to their appointment."

The other thing that's great about the app is its three-tier pricing system, which is determined by your stylist's level of expertise. There's the "Pretty" level, where hair starts at $40 and makeup starts at $60. Then there's the "Beautiful" level, where hair starts at $70 and makeup starts at $95. And finally there's the "Glamorous" level, which brings you top of the line, celebrity stylists at $175 for hair and $250 for makeup. There are add-ons, like clip-ons and airbrush makeup, but fake eyelashes are included, which is a huge plus if you really want that "WOW" factor.

In just a little over a year, beGlammed can be found in ten cities, including Las Vegas, where it was founded in May 2014, Los Angeles, Dallas, and New York. Perhaps what's best about this app is that it services all Miami neighborhoods, and it's going to be available in Palm Beach, Boca Raton, and Fort Lauderdale with the next few months.