Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
On your way to or from Nordstrom at Aventura Mall, you may have noticed the scaffolding for a store named Aristocrazy and thought, Oh! That Looks like a fun little shop for cute accessories! (Ok, maybe that was just us)? Accessories you will find, but cute and little? Girl, this place is serious.
Aristocrazy is the more affordable and trend driven jewelry brand that hails from Spain and runs under the umbrella of Grupo Suarez, a high end jewelry company. While more affordable, Aristocrazy is still high end and pieces will run from $75 to $30,000.
It's the first Aristocrazy store in the U.S., and the decision to open it in Miami was a strategic one: to aim at the U.S. market and Latin America simultaneously. The store will be opening this summer and we're told it will emulate a vintage jewelry shop, carrying all of Aristocrazy's current collections (new ones are released twice yearly, and subdivided into three categories: basic, trendy, and fun). More details to come, but for now get to know Aristocrazy by browsing through the jewelry porn.