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And South Beach has scored yet another activewear store. Live!, a Brazil-based fitness brand, is opening a pop-up on Lincoln Road, bringing you printed leggings (check out this very literal translation of a "jegging"), cleavage-enhancing sports bras, and even sheeny swimwear. Sorry gentlemen, this brand is ladies only.
Live! is testing the U.S. waters with this, its first stateside store by having signed a one-year lease with Terranova. Currently Live! has eight stores in Brazil, and has plans to expand further in Florida and California. This Lincoln Road store is expected to open in October or November, before the holidays.
"Within the U.S., we searched for an upscale, fashion oriented, trendy location. Lincoln Road was in fact a perfect fit," says founder and CEO Gabriel Sens. "It's young atmosphere driven from people around the world, is the perfect place to put our brand in the global stage. We are very excited to be here and feel that great things are coming!"