Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Ever wish you had a waterproof bucket bag? Or a big, sturdy tote you could carry your gardening tools in and throw some faux fur on and take with you to the mall? O Bag, a brand known for its colorful and quirky bags, watches, and accessories made out of a highly durable elastomeric foam, a silicone-like material, has just signed a five-year lease on Lincoln Road.
"What gets people excited about this concept is the affordable price with bags starting at $75," says O Bag's business development consultant Stephan Fortier. The brand also offers customizable and interchangeable faces for watches and various strap and trim options for bags.
Terranova, the real estate company that signed them, revealed that the store should be opening this holiday season, between Scene shoe store and Fossile on Lincoln Road's 800 block, near Jefferson Ave.