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Alex and Ani, a brand famous for its feel-good charms is opening not one, but two stores in Miami! One will be on Lincoln Road, in the space where Sabon now currently sits. The other will be located at The Falls, reports The Real Deal. Currently, Alex and Ani jewelry is sold at stores like Bloomingdale's, Nordstrom, and Saks and the brand has also expanded into handbags.
Last year, Racked reported that Alex and Ani was one brand that's making it "without fashion's help" because while it strives to be the next Calvin Klein or Tory Burch, it uses unconventional methods like advertising in the Superbowl and partnering with Disney. Its charms are made in America and formed from recycled metals and scraps. It has a "Main Street" approach when opening stores (town streets vs. shopping malls), so technically Lincoln Road makes sense, but The Falls? Seems they've strayed from the strategy. Either way, Miami's charm lovers are going to be quite pleased.