All-American Watchmaker Shinola and Eyewear Co. Illesteva Are Opening in Wynwood!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's a great day for Wynwood retail. Shinola, the Detroit-based watch, leather goods, and bike brand (among other things), is opening its first store in the Southeast, right next door to where hip eyewear company Illesteva will be opening too.

Real Deal reports that the store will be located on Northwest Second Avenue and should be opening between October and December. It's taking over the former Elemental space, which is one of our Home Goods 38 picks (it still operates online). We'll find out more for you about Illesteva, but we're noticing a trend here: eyewear brands LOVE Wynwood. Italia Independent is slated to open in Wynwood Block (it's been forever already), and a number of other eyewear stores are scattered within the area.