Find 20,000 Beauty Products at Ulta, Now Open in Sweetwater

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hey West Miami babes, looks like you won't have to jet to the other side of 826 for your Benefit mascaras or Urban Decay Naked palettes anymore. Cosmetics superstore Ulta has up on Flagler St. (today!), bringing you 20,000 individual beauty products across 550 brands, plus a full-service salon.

Miami's newest Ulta store can be found in the Fountain Square shopping center, where T.J Maxx recently opened, and any Ulta beauty junkie will tell you its brand lineup is impressive. We're talking Bare Minerals, Mario Badescu, Philosophy, Living Proof, and Dermalogica, plus drugstore brands like Maybelline, L'Oreal, Neutrogena, Redken, and Olay. Also of note is its fragrance section: Marc Jacobs, Calvin Klein, and Estee Lauder top the list.