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Printed in paradise, the Lilly Pulitzer store has opened at the Village of Merrick Park! We've been anticipating this since the brand's Target collab dropped, and it's finally here, giving us access to Lilly's shift dresses, rompers, skorts, totes and pretty much any other print-happy piece we could dream of live and in person, YEAR ROUND.
As Miami's only Lilly Pulitzer store, this one touts some really cool features. For example, this is the only Lilly store with surfboards scattered around, a nod to Miami's beachy vibes. There's a Little Lilly's section (read: Mommy and Me overload), plus we're kind of crazy about the fitting rooms; they have Coral Gables written all over them!
(Quite literally, though. One has hand drawn sketches of Coral Gables landmarks, like the bride-crazy Miracle Mile and the Biltmore. It even has the University of Miami seal. Snaps to that)!
Another cool feature about Lilly's fitting rooms? They hand wrote out the history of the brand, from its simple start at a Palm Beach juice stand to it's Jackie O-endorsed days. Come to think of it, the entire store is hand painted, and if you look closely you'll be able to read quotes that are intertwined between the flowers. It's like finding a Hidden Mickey in Disney world, only brighter.
The store is everything you'd expect from Lilly Pulitzer and more, so go on and fill your arms with all the prints you can find. We promise a trip to the fitting rooms is worth it.