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We think Eres has a thing for Miami. To start, Laure Heriard Dubreuil, owner of The Webster, is its first brand's ambassador, going so far as to collaborate and launch a tropical swimwear collection with the Chanel-owned brand. Second, one of its five U.S. franchise locations is in Palm Beach, just a 45 minute drive outside of this city's limits. Coincidence? We think not.
For Swim Week Eres will be hosting a pop-up at The Standard Spa in Miami Beach from July 18th through the 19th, WWD reports. This three-day shop will be selling Eres's spring lingerie and swimwear collections, along with a line of limited edition swimsuits. The shop's price range will be $400 to $600, so start saving kids.
WWD reports that Eres is looking to expand its retail footprint in the U.S. Could this little pop-up be a way to test its market in Miami? Fingers crossed.