clock menu more-arrow no yes

Filed under:

Eres, Chanel's Luxury Swim Label, Will Host a Pop-Up During Swim Week

Sunwear

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We think Eres has a thing for Miami. To start, Laure Heriard Dubreuil, owner of The Webster, is its first brand's ambassador, going so far as to collaborate and launch a tropical swimwear collection with the Chanel-owned brand. Second, one of its five U.S. franchise locations is in Palm Beach, just a 45 minute drive outside of this city's limits. Coincidence? We think not.

For Swim Week Eres will be hosting a pop-up at The Standard Spa in Miami Beach from July 18th through the 19th, WWD reports. This three-day shop will be selling Eres's spring lingerie and swimwear collections, along with a line of limited edition swimsuits. The shop's price range will be $400 to $600, so start saving kids.

WWD reports that Eres is looking to expand its retail footprint in the U.S. Could this little pop-up be a way to test its market in Miami? Fingers crossed.

The Standard Spa

40 Island Avenue, Miami Beach, FL 33139, USA