IMG just dropped a major bomb on us: SwimWeek won't be happening this year. In an email sent out to the press, IMG, which owns and produces SwimWeek and New York Fashion Week, stated the following:
"As part of IMG's ongoing evolution of its fashion events business, the company is redesigning SWIMWEEKTM to create a modern offering that better reflects the unique needs of its designers and partners. To best execute a change of this scale, IMG today announced it will postpone its July 2015 SWIMWEEK event in Miami, FL until 2016."
This doesn't mean that IMG hasn't waved the white flag on SwimWeek just yet, but big changes are on the way. Last year, Swim Week celebrated its 10th anniversary, and besides a rotating roster of designers, not much has changed over the past decade, including the event's tenure at The Raleigh, which was bought by Tommy Hilfiger. This brief hiatus is a way for IMG to regroup and refocus its efforts to expand SwimWeek and produce an event that's more effective for its designers and buyers, and more engaging for its attendees.
But don't worry, bikini babes; this year isn't a total loss. Remember that the most important element of Swim Week, the trade shows, will still be happening from July 18th through the 20th, and if you still need your runway fix, Funkshion Fashion Week Swim takes place from July 15th through the 20th.