It's True: Aventura Does Aim to be the Next Health-Obsessed Sunset Harbour

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We've been speculating the area's future health and wellness-hub reputation since Flywheel, Jugofresh, and Jetset announced their tenures in North Miami Beach, but The Real Deal has our confirmation. Integra Investments will be building an eight acre "mixed-use community, complete with condos, senior living, a select-service hotel, offices and retail, slated to open in early 2017." The development is called ParkSquare.

In an interview with the company's principal, Victor Ballestes, admitted that Sunset Harbour was the biggest inspiration for this new project, which the city itself commissioned to bring a bit more variety to the area besides Aventura Mall. The project is centered around health and wellness, with fitness studios that will have outdoor spaces for workouts and a medical building whose tenants will be in the health and wellness field, like beauticians.

But whatever you do, don't compare it to Canyon Ranch (now The Carillon). As Victor puts it, "Canyon Ranch is where they built three buildings and then threw $30 million into a gym and thought that was going to work for everybody. Ultimately, what we're doing is not an expense to everybody."