Parmigiani Fleurier Opens its First U.S. Store in the Design District

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Swiss watchmaker Parmigiani Fleurier has joined the Design District's "Watch Row." Located within the Palm Court, where other luxury watchmakers like Hublot and Vacheron Constantin have recently opened their doors, this is the brand's first standalone shop in America. Miami: one. Rest of America: zero.

Dubbed Studio Parmigiani, this new 1,038 square foot store has three sections. First, a grand, spacious showroom to display all of its Swiss-made timepieces. Second, a library with a long table that holds the almost-20-year-old's brand's latest collections. Third, a small blue lacquered lounge where Parmigiani's Haute Horlogerie pieces, its finest, can be admired.