Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Just when you thought you'd seen every balconette bra, bondage panty, and baby doll nightgown, La Perla throws in another floor to transport you into the lingerie store of your desires. The avant-garde lingerie brand has finally opened its two-story boutique at Bal Harbour Shops, which was designed by the famed Italian architect Roberto Baciocchi, who is also responsible for Miu Miu's clean yet dramatic Design District store.
The boutique is anything but your average boudoir. In classic Baciocchi fashion, it has a very modern yet glamorous aesthetic, with a high regard to colors and materials throughout. Peruse through La Perla's latest collections of lingerie, beachwear, and night wear hung or sprawled out on gold casings throughout the store, with marble flooring on the first and lush amethyst carpeting on the second.
This boutique also has a section for men's garments (just look for the blue throw rugs), and on the ground floor there's a special VIP lounge where La Perla's most discerning customers will find the brand's recently launched Atelier Collection and its Made to Measure collections. On the second floor, there's a special dedication to bridal lingerie.
In August, Salvatore Ferragamo moved into the first two-story boutique ever to open at the mall and, in a way, La Perla's reopening signals that this new two-story format, which offers more room for creativity and merchandise, might play a big role in Bal Harbour's revamped future.