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Miami's fashion set lost it after we announced that IMG opted out of Swim Week this year, but don't worry—things are looking up. The shows are still expected to go on, although the venues and companies putting them together are varied. It's a little bit confusing, so we've tried to clear some things up for you.
Since Mercedes Benz no longer sponsors IMG's fashion events, the company is rebranding all of its fashion efforts. Earlier this year, IMG announced that it would officially change the name of Mercedes Benz Fashion Week in New York to New York Fashion Week. Mercedes Benz Fashion Week Swim has followed suit and will now be called SWIMWEEK. Only this will be canceled this year.
As this blog post explains, there are two major production companies that will be running the shows this year: LDJ Productions and Funkshion Fashion Week. You should expect a few satellite shows as well, though. LDJ Productions has been working with IMG to produce the company's swim week since its inception, not to mention all major assets of Fashion Week in New York. We'll have more on what they have planned this year shortly.
The better known of the two production companies in Miami, Funkshion Fashion Week most recently put together all of the fashion components of the Miami Beach Centennial. For Swim Week this year, they've expanded their venue count from two to five, taking over The Thompson, The Setai, The W South Beach, and Soho Beach House as well as setting up a tent on Collins between 21st and 22nd Street.
Swim Week this year might be the most difficult to navigate yet, with multiple shows happening at multiple venues at the same time, but agencies are working hard to put together a comprehensive calendar to help you best organize your week. So far, we know of Swim Week Calendar, which aims to be the go-to guide for all the designers showing this year through Funkshion Fashion Week and other shows, not to mention the portal where press and industry members can receive their credentials.
Although no designers and shows are listed on the site, a representative from Cece Feinberg Public Relations tells us that Frankie's Bikinis, Wildfox, and Dolores Cortes are most likely participating.
The trade shows will still be anchoring the week and this includes Cabana, Salon Allure, and The Swim Show.
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