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Investing as much into a pair of yoga pants as you would a pair of jeans is commonplace in our fitness-obsessed culture and a new brand, Yogasmoga, is making sure that the values of yoga aren't lost in the price tag.
Bloomberg recently profiled the brand and its founder, Rishi Bali, a former Goldman Sachs trader who grew up in India and loves yoga in its purest, inner well-being form. Two years ago he started his company as an alternative to Lululemon, and has seen success in the midst of its sheer pants debacle. The workout wear is simple, bright, and falls roughly around the same price point as its lucrative competitor.
Yogasmoga currently has locations in Connecticut and Los Angeles, with another opening soon in Beverly Hills. Bloomberg reports that "Bali is negotiating leases on 10 more locations that he hopes to open by the end of the year, mostly in the chi-chi shopping districts of such affluent areas," as Miami, with Boulder, Silicon Valley, and Washington, D.C. also in the running.
And now the guessing game can start. If Yogasmoga does tiptoe into Miami, where will it open? Would it opt to go the traditional route and open inside of a mall like Aventura? Or will it satisfy South Beach's fitness obsessed and open in Sunset Harbour or down the block from Lululemon's historic new abode? State your cases in the comments section below.