Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The new Apple Store is officially open on Lincoln Road, and it is HUGE. According to 7 News, hundreds lined up to see its sleek new abode, which was designed by Touzet Studio, the same local architecture firm that created the Gap's two-story, light-flooded Lincoln Road store. The first 1,500 customers received a limited edition T-shirt designed by Hense, the same street artist that created that Easter egg-like mural in front of the store about a week ago.
Needless to say, that cheery mural has come down to reveal a store that Curbed Miami says reflects "Lincoln Road's historic automobile showrooms of the 1920s and 30s." The new Apple is much more open and three times larger than its original store down the block, which closed for good on Friday.
But let's throw some fun facts at you. The original building where Apple now stands was built in 1935 as a car showroom, and Touzet Studio made sure to include certain elements of this new building's predecessor. For example, Apple's glass and Keystone facade is the same height as the original car showroom and the ceiling window that illuminates the Genius Bar is a symbol of where the building once ended. It now lights up the entire room of wooden tables that hold Apple's new products, including the newly released Apple Watch.
Channel 7 reports that "Customers who came out all agreed they liked this one better," mostly because of its sheer size and design. Let's hope they've beefed up the Genius Bar staff so you can actually get an appointment this time around.
Information has been added to improve the accuracy of this article.