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Pucci's Geometric 1960s Facade Is a Blast from Miami's Golden Past


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What postcard of Miami in the 60s would be complete without one of Emilio Pucci's brightly printed caftans or headscarves? The brand clearly suits South Florida more than any other state, which might explain why three out of five Pucci stores in the U.S. happen to be in our state, with the brand's most recent having opened in Miami's Design District.

Although it only takes up one floor, the cool part about this permanent Pucci store, located just one block away from its former temporary boutique, is that you don't actually have to step inside to appreciate the brand's patterns. Its facade features a larger-than-life version of Pucci's geometric, black and white Torre print, which was originally designed by Emilio himself in 1966.

Inside you'll find seasonal collections, as well as special gowns, beaded caftans, embroidered pieces, accessories, and resort and swimwear from the brand's collaboration with Orlebar Brown on open brass fixtures around the store's white walls and Terrazzo tiled floors. The cashier table is grand as well; it's cut from rose colored Travertine stone, which happens to be a reoccurring element of Pucci's new generation of boutiques.

And what's happening with those human-sized, freestanding, brass marquee letters that illuminated Pucci's temporary store's windows a block away? Those have moved into this new store, and now light up the Design District's Palm Court from the second floor.

Overall the Pucci store is light, airy, and easy to navigate, bringing retro Italian glamour to Miami's most luxurious district.

Pucci Design District

140 Northeast 39th Street, Miami, FL 33137, USA