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Lilly Pulitzer for Target: What to Buy, Where to Find It in Miami

When, where and how to shop Lilly Pulitzer for Target in Miami.

Lilly Pulitzer for Target Lookbook
Lilly Pulitzer for Target Lookbook

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Target has taken a note from Palm Beach's book of prep and tapped in Lilly Pulitzer to helm its next big designer collab, which is a big switch up from its previous partnerships with high end designers like Altuzarra and Peter Pilotto. Whether you love it or you hate it, you can't deny that the collection is Florida at its essence and that every piece is just begging to be jetted off to a beachside getaway.

Since the collection officially hits Target stores and Target.com on Sunday, April 19th, we've put together a handy cheat sheet ahead of time so you can solidify your game plan, after you peruse the full lookbook.

When to Go

Target stores in Miami open at 8am, so play it safe and start lining up around 7am. Some helpful Racked tipster advised that you should bring a friend, because while the collection is happy and bright, some shoppers might not be.

What to Buy

There are 250 pieces in the entire collection. We're talking swimwear, coverups, shorts, rompers pants, beach bags, small wristlets, espadrilles, sandals, and so many lightweight scarves. And that's not even mentioning home goods category, which includes cocktail glasses, ceramic cups and plates, teak beach chairs, candles, and even a hammock. Prices range from $2 to $150 for that hammock. The bad news? You won't be finding the plus sized goods in stores, but Target has explained why it's only online.

How to Shop

There's no limit as to how many items you can buy, but Target did switch up its return policy for this collab. You have 14 days, which differs from Target's standard 90-day policy.

Where to go

Every store in Miami will be carrying the collection. When we checked in on Monday after Altuzarra's collab hit stores in September, we learned that there was a good amount of merchandise leftover in Miramar, Hialeah, Aventura, North Miami and Dadeland (not to be confused with Dadeland South). Last year, the delivery truck never made it to Midtown Miami, so folks lucked out and were able to shop the entire collection with peace on Monday. Otherwise, everything is expected to go live on Target.com around midnight. Here's a full list of Target stores in Miami:

  • MIRAMAR: 16901 Miramar Pkwy, Miramar, FL; (954) 435-2571
  • MIAMI LAKES: 5601 NW 183rd St, Miami Gardens, FL; (305) 760-7008
  • HIALEAH: 1750 W 37th St, Hialeah, FL; (305) 507-0014
  • AVENTURA: 21265 Biscayne Blvd, Aventura, FL; (305) 933-4616
  • NORTH MIAMI: 14075 Biscayne Blvd, North Miami Beach, FL; (305) 944-5341
  • MIDTOWN: 3401 N Miami Ave, Miami, FL; (786) 437-0164
  • BIRD ROAD: 7795 SW 40th St, Miami, FL; (305) 262-5767
  • KENDALL: 15005 SW 88th St Miami, FL; (305) 386-1244
  • DADELAND: 8350 S Dixie Hwy, Miami, FL; (305) 668-0262
  • DADELAND SOUTH: 7800 SW 104th St, Miami, FL; (305) 702-2131