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Alexander Von Furstenberg, son of Diane, has partnered with the Jordache brothers (yes, of the jeans) to take over The Setai hotel. Nakash Holdings, which the Jordache brothers own, bought the hotel back in December, however as of February 27th the two families co-own the Asian-inspired luxury hotel, with its wedding-worthy center court. Alex's stake rang him up $90 million.
"Miami has become an oasis of glamour, energy and beauty, and the Setai captures it all with an international luxury experience,"
This news comes roughly one year after Tommy Hilfiger announced he was taking over The Raleigh, which is close to all of his favorite Miami hangouts and is packs in some epic street style during Swim Week. Maybe it's premature, but could Collins Avenue soon be nicknamed "Fashion Row," with dozens of boutique hotels owned by fashion houses, or at least furnished by them?