clock menu more-arrow no yes mobile

Filed under:

Finally! Planet Blue to Bring Laid Back Cali Vibes to Miami This Summer

Planet Blue
Planet Blue

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Miami is about to inherit a whole coastline's worth of Malibu cool. Planet Blue, a Cali store that has a worldwide cult following for its laid-back and beachy boho style, is gearing up to open its first Florida store in South Beach!

At this 20-year-old brand's soon-to-open shop you'll find every laid-back lover's dream brands, like For Love & Lemons, Stone Cold Fox, Mara Hoffman, Acacia, Wildfox, and Jen's Pirate Booty. Prices usually run from $70 to $250, which are small prices to pay for the thousands of compliments you might get for things like floppy boho hats, high-neck mesh bikinis, and fringed tunics.

A source tells us that the store should be opening around the middle of August this year at 852 Collins Avenue, which is perfect if you're stocking up on last minute bikinis before hitting up the beach just one block away.

Planet Blue

852 Collins Avenue, Miami Beach, FL 33139, USA