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JCPenney is collaborating with the editors of InStyle to revamp 15 of its salons, and its first testing out the look here in Miami. First of all, the eponymous name is going to go, (because for some of us, JCPenney Salon still elicits images of bowler hair cuts). By 2016 all 850 salons across the country will be called The Salon by InStyle. Then starting in July, JCPenney is going to test out a new salon look in four markets- Miami, Dallas, Chicago, and LA- and you can expect to see gold and brown tones, sleek new furniture, clean walls, and a "hair coloring bar," amongst other features. You'll also get to peruse through InStyle's favorite hair trends of the season in each and every salon, as they'll be curating looks with stylists to ensure you're up to trend.
"But why is JCPenney revamping its salons when it's struggling so much?" you ask. According to CBS Local, salons are huge for the department store, and they want to expand their target from 50 and above to 50 and under. According to the article, "'a salon customer comes to the store eight times a year and spends twice as much as the average customer,' says Amiee Thomas, vice president of JCPenney's salon services," which ultimately makes salon goers JCPenny VIPs.
· JCPenney Giving Hair Salons a Makeover [CBS Local]
· Will JCPenney Be Closing in Florida? [Racked Miami]