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Bruce Weber's Age-Defying Barneys Campaign Was Shot in Miami

Barneys

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Photos: Barneys

For the late designer's spring campaign, Oscar de la Renta used Vizcaya's gardens as the backdrop. For Barney's latest campaign, the department store tapped in Bruce Weber to photograph 28 hot, buff men and ten of the fashion world's most famous models, like Christie Brinkley, who is seen frolicking around a Miami mansion with the boys while they praise her, check her heartbeat, and get busted by local police officers for throwing a wild, floatie infused soiree. It's so Miami. Keep up with the magic at Barney's blog, The Window.

The series is called "Better Than Ever," and the focus is certainly on older woman. New York Times points out that the ads are being launched at a time where older women are taking center stage, perhaps because most of the luxury world's purchasing power lies in their hands. Skipping over Joan Didion's super viral ads for Céline and the Italian nonnas of Dolce & Gabbana's, a local Miami designer and illustrator for Fusion recently reinvented traditional ads, swapping out traditional fashion models for superwomen in today's world. Take Ruth Bader Ginsburg, for instance, who really emulates that girl power Chanel is all about. Or Gloria Steinam staring quite matter of factly at you in a Chloé ad.
· The Fine Wine Theory of Fashion Advertising [NYT]
· What if all the major fashion brands hired super women instead? [Fusion]