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Local Miami Tire Shop Owner Pimps Out Six Superbowl Cleats

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Did Marshawn Lynch's 24k gold shoes catch your eye? What about Shane Vareen's winning kickers? Six players during last night's Superbowl were wearing football cleats pimped out by a local Miami tire store owner named Marcus Rivero. The Star states "he now customizes shoes for more than 350 NFL players... and soon hopes to make a full-time living creating shoes that stand out while still adhering to the NFL's brand-friendly dress code."

League makes him take off after kickoff :/ almost. Let's see what happens #SolesBySir #almost

A photo posted by MRivero123 (@solesbysir) on

His first custom cleats were made for Miami Dolphins player Nolan Carroll, and to date his cleats sell between $300 to $1,100 depending on what materials he uses. He dishes out between six and fifteen cleats a week, while still maintaining his 9 to 5 job. He's so in tune with the sports set, in fact, he was tapped in to customize cleats for the University of Miami's new adidas sponsorship, previously covered. Nike, however, hasn't called on Rivero to collaborate, even though he claims his designs aim to make the famous swoosh stand out.

· Artist, entrepreneur behind Super Bowl's coolest cleats [The Star]
· New adidas University of Miami Cleats Claim Miami is a State [Racked Miami]