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Kate Upton Does Miami for Express's Spring 2015 Campaign

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Last year, Express announced that Kate Upton had joined the team as the brand's freshest face. If you remember, we chatted her up at the Raleigh, where she made her first appearance as the face of Express, to chat about what was to come.

Funnily enough, she's back in town, this time on window displays and poster boards all over the city on the brand's Spring 2015 campaign, which was shot in Miami by Mario Sorrenti. Locations include a private estate, Collins Avenue, and the beach. We were able to get access to a few campaign shots, which show the South Florida-native and mega-model lounging on a floating pool chair, sunbathing next to a wooden speedboat, and owning her superstardom with a classic pink-hued Miami sunset.

Come to think of it, Express's athletic wear line with surfer and model Anastasia Ashley was shot in South Beach too, right in Lumus park. Couple that with Oscar De La Renta's Vizcaya shots and Bruce Weber's age-defying scene for Barney's, and Miami is looking like one helluva fashion city.