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Ross to Open on Lincoln Road's 'Dumpier' End

Phillip Pessar
Phillip Pessar

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Lincoln Road is like an uneven seesaw; higher-scale scale brands like the recently opened Ted Baker sit on one end, while lower-end, touristy stores populate the other. Curbed recently announced that Ross Dress for Less is slated to open in the "dumpier" end of Lincoln Road, into a building that previously housed the Carib Theater.

Miami New Times reblogged the article and brought up a valid point, albeit a bit harshly:

Lincoln Road is basically a suburban mall in the middle of South Beach, and every suburban mall has that wing full of odd, sort of depressing stores. So it only makes sense that Ross Dress for Less is moving on to the strip.

While it is sprinkled between the kinds of stores that sell cheap Miami tees, basic shot glasses, and plastic alligator skulls, that particular stretch of Lincoln Road has been on a slow and steady rise. Last year Zara opened at the corner of Lincoln Road and Washington, Scotch and Soda sits just down the block, and high-end swimwear store Onda De Mar isn't too far off either. Financially, Ross won't hurt the block, but what is it doing to Lincoln Road's image? Is it throwing off the rise of the road's retail reputation?

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230 Lincoln Road, Miami Beach, FL 33139, USA

230 Lincoln Road, Miami Beach, FL 33139, USA