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We previously reported that Live! would open its doors just in time for the holidays and now that it has, expect to add it to your shopping list. Located on a vibrant strip on Lincoln Road Mall, Live! offers a colorful collection of fashion forward fitness apparel and swimwear for women. Different styles, colors, and shapes aren't the only features that set this brand apart; it's also environmentally aware. Each cut and printed fabric is made in an eco-friendly manner, eliminating the use of chemical waste and water usage, so you'll not only look your best while working out, you'll also be doing your best for the environment.
LIVE! opened up last week and is the most recent addition to the fitness-wear scene in South Beach. Other innovative fitness brands that have made their mark on the city have been Up Vibe, where you can be sure to find something on your shopping date with your gals because it's ‘One Size Fits All' and LaBellaMafia, another Brazilian activewear company with a strong focus on bold leggings and colors.