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The University of Miami Hurricanes will now sport Adidas getups at football games, thus ending the school's 28 year history with Nike. In fact, "UM was the first college to sign an all-sports contract with a retailer," states the Palm Beach Post, "allowing one brand to 'own the school,' as former Nike executive Sonny Vaccaro called it after he inked the deal." This also means that no new Nike Hurricanes products will be available in stores, so you'd better stock up on collectible gameday shirts at the bookstore, like, now.
But it's all in the business of sports. Adidas outbid its competitor, Under Armour, and promised to supply the team with more merchandise. But the school's apparent shoe gluttony could be detrimental to recruitment. According to the Post, some potential recruits might not even consider the U because they prefer playing in Nike shoes. Sounds like a bit of shoe snobbery, eh?