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Doral's Shameless Self-Promo During Last Night's Miss Universe

Photo: CityPlace Doral
Photo: CityPlace Doral

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Live. Work. Learn. Play. When viewers weren't scratching their heads with Miss Universe contestants' lack of answers last night, booing the judges' decision to give Miss Jamaica 4th place, or stalking contestants on Instagram, they were being exposed to the wonders of the future of the City of Doral and its new slogan. Donald Trump, who has invested $300 million in the city through his self-named golf course and also owns the Miss Universe competition, made big claims about the potential of Doral, stating,

Doral is hot. It's one of the fastest growing cities in the U.S... It's a place where young people want to be. At the same time it's the number one place where people want to retire.

Interestingly enough, the entire almost two-minute-long infomercial about the city was based entirely on renderings of what the city will look like. One of these renderings included CityPlace Doral, a 300,000-square-foot retail development set in the heart of the city. If you look closely at the renderings, it seems developers are trying to attract brands like Sephora, NineWest, Banana Republic, and Crocs, scattered amongst dining establishments like Olive Garden, for example. Also mentioned was Downtown Doral, where more retail is supposed to sit, mixed in with fitness options.


But so much progress doesn't come without its drama. Apparently the mayor of Doral, Luigi Boria, isn't too keen on giving Trump, who owns the Miss Universe competition, a key to the city. Or is he? He initially requested that the council give the mogul a set, and then he retracted the statement. In a statement published by the Miami Herald, Boria stated, "Trump doesn't deserve my key." But then he changed his mind again and said "he deserves not one but many keys to the City."

Drama aside, CityPlace and Downtown Doral could promise to bring more fitness and fashion to a suburban part of town that's quickly growing, and thanks to the Miss Universe competition, the entire world knows it.
· The Ultimate Instagram Guide to Becoming the Next Miss Universe [Racked Miami]
· No keys to the city for now for Donald Trump or Miss Universe chief [MH]