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More minimalism is on its way to the Design District, as cult-favorite brands Theory and Helmut Lang have just signed a lease to open at the corner of 101 NE 40th St in a joint space. Both are expected to be opened by the time Art Basel rolls around in December. Natuzzi Italia, a luxe, modern furnishing company is going to mosey on into the Design District as well.
Although you can find these brands in department stores like Saks Fifth Avenue and Bloomingdales, as well as several local boutiques, this will be the first standalone shop for both in Florida. Theory does have an outlet at Sawgrass Mills, however.
Two hot fashion lines sharing one space? It's not the first time Helmut Lang and Theory have done a joint move in. Both brands are run by the same parent company, Tokyo-based Link Theory, and already share a joint space in New York on Mercer Street, with a joint space expected to open in Los Angeles this fall. You know what they say, right? Brands that take over neighborhoods together, stay together.
· Helmut Lang, Theory, Natuzzi Italia Headed for Miami's Design District [Miami Herald]
· All Storecasting Posts [Racked Miami]
· All Design District Coverage [Racked Miami]