clock menu more-arrow no yes

Filed under:

Jen Aniston's Hair Troubles, Drybar's Future in Florida and Other Things We Learned at WWD's Beauty Summit

Images Via Ashley Brozic
Images Via Ashley Brozic

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Women's Wear Daily wrapped up its Beauty CEO Summit this Friday, which brought the world's top CEOs and VPs to Palm Beach, Florida. We're talking brands like Revlon, L'Oréal, Estée Lauder, just to give you an overview. For three days The Breaker's hotel was abuzz with talk of industry disruptors, brand strategies and the future of this multi-billion dollar industry. Key speakers included Jennifer Aniston, Alli Webb, who founded Drybar, and The Webster's own Laure Heriard Dubreuil. We jotted down a few observations from the summit, for your weekend intelligence.

· Jennifer Aniston talked about Living Proof, the brand of hair products she co-owns, with the company's CEO, Jill Beraud, and Jenny B. Fine, the editor of Beauty Inc. The conversation touched upon the brand's new skincare line and PHD (Perfect Hair Day), which is the first product Jen worked on from start to completion, the brand's involvement with Harvard and MIT scientists to develop quality goods and how successful the company has turned out since Jen signed on.

· Ms. Aniston admitted that her hero was Gloria Steinem that she had many mentors in the beauty industry, namely Chris McMillan, the stylist behind "The Rachel." Fun fact: Beraud admitted that Chris got the inspiration for the cut from Ward Stegerhoek, who is one of the founders of Living Proof. Jen had no idea.

· Laure Heriard Dubreuil, too, sat down to chat with Jenny B. Fine, and admitted that much of The Webster's success is credited to the brand's unique collaborations, which she has a hand in designing, and her constant communication with clients. The inspiration for what she chooses- light fabrics, bright colors, fun prints- definitely comes from the store's location in Miami. The Webster is soon to open in New York, as is a menswear store at Bal Harbour Shops. One thing you may not have known about her is that she once considered becoming a nose.

· Alli Webb of Drybar, the world's first blow dry bar, attributed its success to a single focus, friendliness and always putting the customer first, a trick she learned from her parents, who once owned a Florida clothing store called Flip's. There's good news for Floridians though, as Alli admitted, "We're not in Florida yet, but we're working on it!" Prior to this, we avidly begged the company's CEO, John Heffner, to bring one to Miami. You can thank us later.

· The crowd's favorite conversation came from Founder and CEO of Dollar Shave Club, Michael Dubin, who had the crowd in an uproar over his speech and the brand's first commercial. He tries to keep his company as personal as possible, and anounced that he'd be launching new products within the next 12 to 18 months, in an effort to own every category in your boyfriend's bathroom.

· Most brands gave lengthy, seemingly repetitive speeches explaining each generation and how to individually target them, but Chris Sanderson, CEO of The Future Laboratory, a trend forecasting consultancy firm based out of the UK, completely swept the rug from right under their feet. He advised that these big brands forget about age and start focusing on different mindset groups. Age is but a number, right?

· Carisa James, Founder and CEO of Hourglass Cosmetics, announced that she would be launching a skin care line and opening her first brick and mortar store in Venice this year. She also dreams of launching a fragrance one day. Another fun fact: the inspiration behind the brand's best selling Ambient Lighting palette and powder were the pink lights her mother used around her house when she was younger. When her friends would ask why, her mother simply replied that everyone looked better in pink.

· When you're strolling through Sephora, keep an eye out for Ardency INN. Voted WWD's Newcomer of the Year in 2013, the brand's products are inspired by music scenes, from gritty punk rock dives to glamorous nightclubs. It may just be the next must-buy brand of makeup.

· Besides insightful sessions, the conference had some fun stuff outside, including Manicube, a service that provides manicures from the comfort of your workplace. They currently only operate in New York, however we found out one of the brand's technicians recently moved to Miami, and they had been considering a launch here. Upon hearing this we made a desperate plea for them to make it happen, holding up our raggedy, undone nails so to show the plight of our vanity.

· Some of the sponsors caught our eye. The first, ModiFace, is a creepy yet brilliantly accurate app that partners with major beauty brands to allow you to try on their products virtually. It is insanely accurate, and can trace out your features automatically. The technology can currently be found in one Sephora store in Milan, but don't hold your breath for it to come to the states just yet; they have to cover all corners of Europe first.

· Another vendor we jotted down was Everpurse, which is a purse that literally charges your phone. To charge it you just have to place it on top of a specialized charging station (no more wires!), and their latest launch, the Everpurse Mini, is a wallet that can charge your phone for up to 48 hours. We weren't wild about the purse designs and the wallet was cute yet kind of heavy, but the fact that you don't have to beg a waiter to charge your phone in the back of a restaurant when you're running on 4 percent is completely mind-blowing.