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Blo Blow Dry Bar Signs on Gwyneth Paltrow; A Visit is in Order.

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Blo Blow Dry Bar has added two pretty solid creative directors to its roster of employees: Gwyneth Paltrow and hairstylist David Babail. She, an Academy Award-winning actress and founder of Goop, and he, nicknamed the 'King of Curls' by Vogue, were hired to move the company in a different direction. What this direction is, we can't foretell. People Style Watch reveals that he'll be adding a slew of new styles and techniques to the Blo menu and that you should expect to see loose, laid back waves. Whatever the menu brings, we've got high hopes that it's going to be good, and even higher hopes that Gwyneth and David pay a visit or two to Blo's Brickell and Midtown locations.
· Gwyneth Paltrow is So Excited for Blo Bar Partnership [People Style Watch]
· Blo Blow Dry Bar [Official Site]