clock menu more-arrow no yes

Filed under:

Blo Blow Dry Bar Signs on Gwyneth Paltrow; A Visit is in Order.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Blo Blow Dry Bar has added two pretty solid creative directors to its roster of employees: Gwyneth Paltrow and hairstylist David Babail. She, an Academy Award-winning actress and founder of Goop, and he, nicknamed the 'King of Curls' by Vogue, were hired to move the company in a different direction. What this direction is, we can't foretell. People Style Watch reveals that he'll be adding a slew of new styles and techniques to the Blo menu and that you should expect to see loose, laid back waves. Whatever the menu brings, we've got high hopes that it's going to be good, and even higher hopes that Gwyneth and David pay a visit or two to Blo's Brickell and Midtown locations.
· Gwyneth Paltrow is So Excited for Blo Bar Partnership [People Style Watch]
· Blo Blow Dry Bar [Official Site]