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Cremieux, a French label associated with preppy basics- think plaid button downs, khaki shorts, seersucker blazers- has just opened its first store in New York and has its eyes set on Aventura next. You may have stumbled across this brand at Dillard's (it's the second largest mens brand after Polo), however their brick and mortar shops will be carrying the higher end, pricier goods that, up until now, you could only find in Europe.
· Cremieux Opens First U.S. Store [WWD]