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First he made a monopoly of South Beach's ice cream truck industry. Last year he decided to temporarily enlist himself as a hotelier. This Winter Music Conference, Avicii will be entering the retail scene by opening up a self-themed pop-up shop, The Avicii Store.
What will you find at this magical land of Avicii? In short, everything. Tees, hoodies, tank tops, tote bags, flip flops, snap backs, frisbees, sunglasses, iPhone cases and even, dare we say, condoms. Yes, aside from taking over your radio stations, Avicii would now like to take over your time under the sheets.
The store will open from March 24-31 at 201 Lincoln Road. Aside from this, he is also bringing back his Avicii Hotel concept, this time with an SLS South Beach 5-day takeover. We wonder if the rooms will be stocked with Avicii-branded condoms. Guess we're going to have to book to find out.
· Avicii to Launch Pop-Up Shop During UMF [Billboard]
· Avicii Hotel at the SLS [Official Site]