clock menu more-arrow no yes mobile

Filed under:

Burberry's Design District Store to be the Area's Coolest Theatre

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Burberry in the Design District finally has an opening date! The two-story shop on 39th street is slated to open on January 9 and will feature womenswear an menswear from all their lines- Brit, Prorsum, London- not to mention fragrance, make-up and accessories.

We're told CEO Christopher Bailey took a lot of inspiration from Burberry's global flagship store on 121 Regent Street in London when designing this Miami shop. It's going to go in line with the "Burberry Retail Theatre" concept and contain a video wall that will stream live Burberry events and brand content during opening hours. This is perfect for London Fashion Week watch parties (Hint, hint)!

In addition, customers will have access to an iPad app that provides purchase history (because sometimes you can't remember if you already bought that multicolored trench) and brings up your preference history so that you can really hone in on that super personalized shopping experience.

· Theory and Helmut Lang is Open and Outfitted in Andy Warhol [Racked Miami]
· All Design District Coverage [Racked Miami]


112 NE 39th Street Miami, FL 33137