Editions de Parfums Frédéric Malle"> clock menu more-arrow no yes

Filed under:

Luxury Perfumery Frédéric Malle Could Be Opening in Miami

Photo: Facebook/<a href="https://www.facebook.com/FredericMalle">Editions de Parfums Frédéric Malle</a>
Photo: Facebook/Editions de Parfums Frédéric Malle

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Editions de Parfums Frédéric Malle, an artisinal fragrance brand from France is looking towards Miami to open up a shop. The brand been acquired by Estée Lauder in a major luxury perfumery binge and Malle, the nose behind the brand, "envisions two or three more stores in the U.S., perhaps in Los Angeles and Miami, as well as a store in London," WWD reports.

The brand currently has 21 fragrances created by 12 master noses (at one point, there was a collab with Dries Von Noten), and specializes in creating fragrances that compliment a person's personal scent without decorative embellishments. They can be on the pricier scale, ranging from $200 to nearly $400, which is a steep increase from what Estée Lauder's perfumes run for, which is usually less than $100 and found in bulk at department stores.
· Frédéric Malle [Official Site]
· Estée Lauder on a Spree, Buys Frédéric Malle [WWD]
· Storecasting [Racked Miami]