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Editions de Parfums Frédéric Malle, an artisinal fragrance brand from France is looking towards Miami to open up a shop. The brand been acquired by Estée Lauder in a major luxury perfumery binge and Malle, the nose behind the brand, "envisions two or three more stores in the U.S., perhaps in Los Angeles and Miami, as well as a store in London," WWD reports.
The brand currently has 21 fragrances created by 12 master noses (at one point, there was a collab with Dries Von Noten), and specializes in creating fragrances that compliment a person's personal scent without decorative embellishments. They can be on the pricier scale, ranging from $200 to nearly $400, which is a steep increase from what Estée Lauder's perfumes run for, which is usually less than $100 and found in bulk at department stores.
· Frédéric Malle [Official Site]
· Estée Lauder on a Spree, Buys Frédéric Malle [WWD]
· Storecasting [Racked Miami]