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Cotton's 24 Hour Runway Show Comes to South Beach This Friday

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Video: Cotton
The fabric of our lives is coming to South Beach, and it's not leaving the catwalk for 24 hours. Cotton's 24 Hour Runway Show takes place this Friday, November 7 on the corner of 8th street and Ocean Drive, and with it comes an entire fleet of celebrities and fashion bloggers all celebrating America's favorite material.

The show starts at 8pm and over the course of a day, brands, celebs and stylists will be curating cotton-based looks in different categories, like what to wear on a weekend getaway, or to your dream job. In the grand scheme of things, that's 1,440 looks from over 75 brands. Giuliana and Bill Rancic, Jason Kennedy, and Michael Yo are some of the hosts and Olivia Palermo will dish out much sought after style tips. At 10pm Jason Derulo will be performing, and we assume his performance attire will be made of, what else, but cotton.

Some of the brands styling include Wildfox, Anthropologie, Bloomingdale's, French Connection, Lilly Pulitzer, and Banana Republic, but that's just naming a few. Local brands are in on the fun too, like Peace Love World, Style Saves, Perry Ellis, and Santika Design. And if you can't camp out for the entire show, there's hope! Since 2011, when the show first started, you have the option of live streaming it here and as a bonus, brands will be offering giveaways and specials, so make sure you tune in when it's their turn on the catwalk. Or you can just head to South Beach, because who doesn't want the chance to go totally fan girl on Olivia Palermo?
· Cotton 24 Hour Runway Show [Official Site]