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So far, Macy's is in the lead for the department store holiday game. The brand will be introducing a "Holiday Arcade" which is essentially a toy shop-in-shop bearing gifts, not much unlike Nordstrom has done in the past. The arcade will be launched in six Macy's stores across the nation, with Macy's in Dadeland Mall being one of them. Que applause.
So what can you expect? A section dedicated to Paddington Bear for starters. Snow globe kits, bike bells, paper doll sets and fairy dust from Seedling's Pocket Money Collection, all ranging from $1.99 to $34.99. Holiday-themed doggie treats, chew toys, jingle bell collars and more from Harry Barker that go from $8 to $120. There's even mention of Madame Alexander dolls on display for purchase.
The drawback? Dadeland Mall will not be receiving a Build-A-Bear Workshop shop-in-shop, so nix the notion you'll be able to build your dream teddy.
· Macy's Introduces New Holiday Arcade in Six Locations [CNBC]