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Peace Love World's Dolphin Mall store softly opened about two months ago, however they're celebrating their grand opening today by gifting you a goodie with any purchase and providing pink surprises and treats while you shop. In addition, they've released a series of "i am life" tees, tanks and accessories for Breast Cancer Awareness Month, and a percentage of these proceeds will benefit Cancer Link, a non-profit organization that helps grow the Sylvester Comprehensive Cancer Center's community outreach.