clock menu more-arrow no yes

Filed under:

SIN Workouts to Bring Fitness Concierges to Miami

Photos: SIN Workouts
Photos: SIN Workouts

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Had a falling out with your personal trainer? Best friend ditched your evening gym sesh for happy hour? Your bedsheets kidnapped you this morning and wouldn't let you out of bed? Maybe it's time to bring in The Fitness Butler.

Ok, ok, that's not an official title, nor is it an official company. SIN Workouts, however, is, and come October 25 this fitness concierge service will be readily available in Miami, prepared not only to book you the best spots at popular boutique gyms like Barry's Bootcamp and FlyWheel, but also to make sure you're getting there on time, sometimes without even having to hop in your own car.


SIN, which stands for "strength in numbers," was started in 2012 by Vanessa Martin, a New York fitness guru who's built out some of Manhattan's swankiest high-end residential gyms. She took note of the boutique fitness boom on the island, but noticed her clients were flustered. First, they had no idea the breadth of studio options that existed. Second, they were stumped on who to go with.

It was from this dilemma that SIN Workouts was born. For $350 a month, membership will grant you your own personal fitness concierge who will meet with you, advise you on your fitness goals, take care of scheduling all of your classes at multiple gyms, and keep you motivated to get to class no matter what it takes, from sending you wakeup calls to calling a car service to pick you up, to even attending certain classes with you if you're a SIN Elite Member. "We take care of the rest. Clients just have to do the workout because unfortunately we can't do that for them." says Vanessa.

They'll even ensure your favorite water bottle is filled during all moments of class, and that your favorite pair of Lululemon yoga pants are ready and washed for your workout the next day. After all, "a lot of Lulus in the world need to be handled with care," says Vanessa.


When SIN launches in Miami, its first market outside of New York, it'll have six concierges and one lead concierge who will be attending to clients all over Miami. For now, you can expect Barry's Bootcamp, Flywheel Sports, IronFlower Fitness and Sobe Kick to be on board, although more are slated to sign on as the service rolls out. SIN is also working on bringing services to some of Miami's swankiest hotels like The Standard, although nothing is confirmed at the moment.

In addition to getting you into shape, your concierge can also set up Sweat and Sin events for your co-workers, friends, family and more. "We really like to make sweatworking a widely used term now, instead of networking," says Vanessa.

Want to check out what the buzz is about? On October 25 they'll be kicking off their launch with a free ride at Flywheel in Sunset Harbour from 12:30pm to 1:30pm, with complimentary juices from one of their traveling juice bar affiliates. Time to drop the excuses, folks, and start sweatworking.
· SIN Workouts [Official Site]
· Workout Wednesday [Racked Miami]