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Images via Ashley Brozic
So back to this museum-turned-boutique, if you will. The heart of the store sits right past the glass doors in a pink hued room with black and white flooring. The flooring is an oversized version of Diane's famed chain link print.
On the walls you'll find image after image of DVF's history, from the first photos of Diane developing her brand to her most prominent magazine covers like Interview and Newsweek.
And then there are the everyday photos of Diane just being Diane, which makes you want to walk out of there with a wrap dress of your own and redo your LinkedIn prof pic.
In the center is a three tiered podium containing thirteen mannequins decked out in vintage recreations of Diane's original and most famous prints— green and white palms, python, leopard, chain links, geometric cubes and Diane's own signature. But t
Aventura's boutique "Journey of a Dress" exhibit continues past the fashionable foyer into the retail portion of the store, where images of celebrities wearing DVF are plastered onto hallway-creating blocks, each sectioning off different areas of the stor
Pieces from DVF's latest ready-to-wear collection hang on branded branded hangers hinged onto wall shelves.
The complete range of DVF accessories is scattered on the tables, as this is the first store to carry everything, including handbags, shoes, scarves, leather goods and sunglasses.
And before you hit the glamorous, fuschia-curtained fitting rooms, you'll stumble upon one more reminder of how extravagant the Journey of a Dress exhibit was.
Two of the brand's classic patterns drape from the ceiling to the floor, just as they did in L.A., which makes for the perfect selfie opportunity. What's cooler is that if you tag #DVFAventura, a picture will print out just moments later of you reveling i
Videos of the brand run on repeat behind the register, from a time lapse of what went down during the construction of "Journey of a Dress" to an artsy video of models painted in DVF prints moving across the exhibit's patterned walls.
Pick up the iPad and read up on "The Wrap Stories," accounts of women who swear by the wrap dress, including Ingrid Betancourt, a Colombian politician who was kidnapped for six years while campaigning for presidency. What did she wear for the first pictur
To end our own little journey, we'll leave you with a cool anecdote. One of the only dresses in the "Journey of a Dress" exhibit from Diane's very first collection was purchased from a woman she met at her Coral Gables location, who had found it at a vint
And that's a wrap! (Again, pun totally intended.)
Time to unwind and unwrap, ladies (pun intended). The DVF store at Aventura Mall has officially opened, and it's all sorts of amazing crammed into one pink and heavily patterned room. It's the first store of its kind— half retrospective of the brand's 40 year history, half ready-to-wear boutique, each section divided by color, pattern and style. We regret to inform you that this world of Diane is only a pop-up with plans to shutter in March, but fear not fellow wrappers! The store will be opening up a larger, permanent location in 2015. You can breath now.