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Welcome to the Racked Awards, our annual celebration of the best in local shopping and stye.Photos: Karli Evans for Racked Miami
ISHINE365 is giving Miami's startup community some major beach credibility. The swimwear site has come a long way from when it was founded two years ago, boasting some of the best brands in swim, beachwear and lingerie like Beach Riot, Acacia, MIKOH and For Love and Lemons. Their customers and over 132,000 Instagram followers span across the globe and this year they've made some major moves to solidify themselves as a lifestyle brand selling more than just cheeky bikinis.
"We definitely outgrew working out of my mom's house!" said Christina Pino, who co-founded the site with her partner-in-crime, Katrina Silva. In May the two moved their operations to an aqua-trimmed warehouse in Little Haiti, filled with an entire fleet of new employees and a small storefront space for customers to come in and try things on. They've already worked with select swimwear brands to release exclusives for the site, including a recently launched collaboration with Kai Lani Swimwear, a Miami-based brand known for big, bright prints.
ISHINE365 is also a startup with heart. During Swim Week they partnered with local charity Style Saves to put on a fashion show for Style Saves Swim which raised over $100K to help dress underprivileged kids for school. On November 12, they'll be hosting their second annual Pawsgiving Drive to help animal rescue organizations in Miami.
All that good karma is paying off though. At the end of October they'll be launching ISHINEFIT, a second site with a focus on workout apparel and accessories that's sure to be a hit with fitness junkies who want to look as good as they feel after a serious gym sesh.
While ISHINE365 is quickly expanding, the one thing that sets them apart is that they've stayed true to who they are, making sure the customer always comes first and every item is something they'd highly covet. Their success is a sure sign that the startup community is alive and well in Miami, and only has plans on going uphill.
· ISHINE365 [Official Site]
· Racked Awards [Racked Miami]