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Mercedes-Benz Fashion Week Swim will host the launch of a new women's lifestyle brand by former Volcom Vice President of Women's, Summer Rapp, and former Billabong Director of Fashions, Mandy Fry. The line has yet to be named, but will include swimwear, coverups and sportswear. Rapp's Billabong designs were featured in Sports Illustrated's 2012 and 2013 swimwear issues, so we have high hopes for this beach-side brand. [Apparel News]